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Will innovation finally add up for consumer-goods companies | McKinsey & Company

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
August 11, 2020 | Article

In response to the damage and overnight transformations due to COVID-19, multiple consumer companies have recently announced cutbacks in their innovation pipeline.

http://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/will-innovation-finally-add-up-for-consumer-goods-companies
 

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